Whether you’re just starting out as a property manager or have a strong, well-
established portfolio of clients, you need to be continuously thinking about how
you can further increase your monthly rent roll and income.
Fortunately, there are a number of ways you can do this yourself, and it involves
being proactive with your brand building, marketing and forging strong
relationships with current and potential new clients.
Some ideas will suit certain property managers better than others, depending on
how much time, budget and whether you work alone or as part of a real estate
agency. Regardless, it’s well worth taking a look at them and deciding on which
ones work for you. Read on to find out more.
1) Continuously Research Your Target Market
Markets change, so it’s important you stay on the ball. Research the market by
looking at your existing clients and conducting basic surveys including questions
*Why did you go with us?
*How long did it take you to make a decision?
*How many other agents did you consider?
* What are the main points you consider when choosing an agent?
* Was there anything that worried you when making your choice?
2) Listen to Conversations on Social Media
LinkedIn, Facebook groups and online forums are all great places to give you
information on the landlord community. On top of this, you’ll also be presented
with an excellent platform from which to share your industry knowledge and get
your name out there as a subject authority.
3) Know Your Different Client Types
There are different types of landlords and the same marketing approach isn’t
going to work on all of them. For example, professional investors with large
portfolios will require different services from you than amateur investors will. As a
result, it’s important to understand the different types of clients you’re currently
working with or are trying to target, as it will help you to drive inbound enquiries.
4) Actively Market Your Services to the Right People
Once you understand your target market, employ strategies to attract both
tenants and new investor/landlord clients.
Produce a detailed strategy involving which channels you’ll use to target which
client types, as well as where you’ll spend your budget.
5) Publish Case Studies to Attract New Clients
Social proof is a powerful concept in marketing. By publishing case studies of
success stories you’ve had with previous clients, you’ll be able to display value to
future clients and boost your lead generation and conversion rates.
6) Design Infographics Around Your Market Statistics
Instead of handing new clients a flat case study document, convert it into a more
engaging format and supply them with an infographic containing detailed
Hire a talented graphic designer and share your infographics on your social media
channels in order to show potential clients how you’ll be able to help them in the
7) Build a YouTube Following
If you’re not afraid of getting your face on camera, why not invest some time into
YouTube? Make it a place where you share property market updates and build a
following of local landlords and investors.
Once you’ve produced your videos, share the YouTube links on your various social
media channels to encourage those audiences to subscribe.