How to get more leads with Facebook Live! video

Have you ever wondered how you could level up your online content and get
more leads for your real estate business? Try running a Live! video broadcast that
is sure to give you more traction.

Let’s get you more excited by cutting to the chase and share some of the most
practical and effective steps in running your Live! video.

Use all your available capturing devices

This means that do not be afraid to take advantage of all your smartphone
cameras. Yes, using both the front and back cameras give your audience more
realistic property walkthroughs.

Introduce yourself with the front camera then switch to the back camera to
present the property to your audience. It creates an impression of an interactive
presentation and at the same time gives your audience the actual state of the
property that you are showcasing.

Have fun and embrace surprises

Audiences would always be entertained and amused by spontaneity and being
able to make a quick comeback in times of unexpected occurrences such as a dog
passing by during a live streaming broadcast or you unintentionally slip by
missing a step.

Do not stress yourself and whenever you can, be spontaneous and act natural,
rather than being stiff or too scripted which could limit your chances of getting
the interest of the audience to watch your Live! streaming video.

Consistently provide context

Always remember that not everyone in your audience will be tuned in at the same
time, so providing consistent context to your video as you go along helps those
who tuned in late to stay abreast of what has been going on.

This will help keep your audience stay informed and avoid the confusion if they
happened to tune in at the middle of your streaming broadcast.

Empower your audience through education and engagement

Once you have already hooked your audience into your broadcast, it’s high time to
keep them tuned in until the end of your broadcast by making every effort to
provide educational fun facts and ideas and keeping them engaged.

Studies have shown that Facebook Live has been found to drive 10 times more
comments than recorded video, so make sure that you acknowledge your viewers
by their names and responding to questions will make them feel more valued.

Since their comments show up in their friend’s news feeds, it also gives you an
opportunity to attract more viewers into your broadcast.

Do not take too long

While Facebook Live allows you to record for several hours, an ideal timeframe is
10 minutes and not more than 20 minutes. Remember that an audience’s
attention span can only generally last 15 to 20 minutes at most before they get
bored and leave.

Remember to keep it short, informative, engaging, and empowering. You may
have surprises along the way such as raffling off some prizes within the middle of
the broadcast so that your audience will have something to look forward too as

Never forget to always have a call to action

Always remember to end your broadcast with a call to action, which would
prompt your audience to take action such as contact you for advise or information.
Make it more fun by preparing some open-ended questions related to real estate
topics or details that could spur interest from your audience to reach out to you.

When doing a Facebook Live! broadcast all you actually need is a smartphone and
need not spend on expensive equipment. As long as you plan your presentations
and put a bit of research to help educate and engage your audience, you will be
able to get your audience to always look forward to your next Live! episode.


Overlooked tax deductions worthy of your attention

If you think you are taking advantage of the usual tax deductions to help you save
money, you might be surprised to find out there may be more options that you
may be entitled to but have been neglected over time.

According to the Australian Taxation Office (ATO), the average annual claims of
real estate agents in tax returns are above the national average and even more
compared to other categories in the labor sector, there may be even more tax
deductions that hare overlooked which could provide additional savings in annual
tax returns.

Aside from the usual deductions such as advertising, work-related travel, mobile
phones, home office expenses, and licensing, there are a few more that may have
slipped through your fingers.

Property presentation expenses

A claim for deduction can be made on property presentation costs if you spent
money in preparing for an open house and have not been reimbursed for your
expenses. It may cover the amount spent on property cleaning and purchase cost
of decorative items such as plants and flowers used to spruce up the area.
Greeting cards and gift items

A property manager or real estate agent who is entitled to earn commissions can
claim a deduction for gifts and greeting cards intended for work-related use given
out to clients, owners, tenants, and suppliers.

Allowable gift items include wine or whiskey, gift vouchers, perfume, hampers,
pen sets, and flowers. However, entertainment gifts are not covered such as movie
tickets, stage plays, movies, sporting events, amusement parks and centers, and
holiday vouchers.

Advertising and marketing equipment

A portion of the cost of marketing equipment used for work-related activities
purchased and used from the previous financial year can be entitled to a tax
deduction claim. This includes costs for professional cameras, virtual reality                                                                                                  goggles, and drones, just to name a few, as well as costs incurred for repairs made
on the equipment.

For purchases made amounting to $300 or less on such marketing equipment, a
claim for the full amount can be made. A claim for depreciation deduction can be
made if the item costs more than $300.

Similarly, advertising costs can also be subject to tax deduction especially if you
have spent advertising on a property and have not been reimbursed by your
employer. The claims cover cost for letterbox drops, newspaper ads, bunting, and

Personal work-related accessories

A real estate agent may also file for a tax deduction on money spent on
purchasing work-related accessories such as satchel, briefcase, or handbag used
primarily to carry your work-related tools such as laptops, tablets, and documents.

For those using these bags outside of work, the ATO recommends keeping a log
to record the times they were used for work or otherwise so that a reasonable
deduction calculation can be made come tax season.

Newspaper and industry publication subscriptions

A lot of professionals have neglected this, but publication subscriptions that
contain work-related pages or content are entitled to deduction claims, however,
for those that publish work-related content on a scheduled weekly or monthly
dates, the deductions are calculated only for those days the related content is

Clothes, dry cleaning, and laundry services

Claims can be made for the purchase of clothes used for work, as well as cleaning
and upkeep for those clothing items. These include shirts, pants, blouses, dresses,
jumpers, or skirts that have the company’s logo, as well as socks, shoes, and
stockings that may be considered as a uniform or company’s dress code policy.

Tax agent fees

Using a registered tax agent or any related online service to prepare and process
your tax returns for the previous year is qualified for a tax deduction claim, under
section D10 for the cost of managing tax affairs.

Self-education and career improvement training

Costs incurred for pursuing industry-related career development training and
educations are entitled to deductions from a portion of the course or subject
tuition. Additionally, related expenses such as travel for class attendance, phone
calls, stationery, and books can also deductible.

Donations to charities or political parties

Tax deduction claims can be made for contributions or donations of $2 or more to
charities, political parties, and other approved organisations recognized by the
ATO. It is required, however, to ensure that the receipt made for the donation
should indicate that it is tax-deductible.

Also, no deduction claims can be made if you received something in return for the
contribution or donation such as movies or raffle tickets.


Revitalise Your Real Estate Marketing

Each day, prospective buyers and sellers are swamped with marketing materials
from local agents, trying to sign them up for their services.

Fortunately for you, the majority of these marketing efforts are dry and dull, giving
you a distinct head start.

If you follow these 5 tips, you can revitalise your real estate marketing and leave
your competition in the dust.

1. Be an adviser to your potential clients

The key reason that people hire an expert in a particular field is that the
professional is probably going to know more about the industry than they do.
This isn’t any different in real estate, as your clients will be looking for someone
who knows their field. Be more than someone who facilitates viewings and opens
the door – show off your knowledge and advise your clients on what is best for

Let your clients know about your local knowledge and give them some statistics
on the area. You can make them feel more comfortable with the process by
showing them you’ve got the ins and outs of the buyer-seller process weighed-

2. Nail your brand image

The theory behind ‘curb appeal’ is that first impressions count – this is especially
true for real estate.

Put some time and thought into developing a brand that matches your target
audience and make it consistent across your marketing channels. For example, if
your focus is on first-time buyers, make your brand more light, youthful and

If you want to focus on the luxury market instead, research the methods luxury
agencies are using to represent their brands and think on how the methods could
apply to yours.

3. Improve bios and presentation on review sites

Build your online personality by removing any cliche buzzwords that agents use.
By doing this, the chances are that you’ll make your brand more welcoming and
approachable to your target audience.

Never be afraid to show your brand’s true nature on your social profiles. Even if
you’re a large real estate agency, it doesn’t mean you can’t still have a small business feel.

Getting a bad review can damage your credibility, if you do end up with a bad
review, it is not the end of the world, just make sure you never ignore customer
complaints, address them, and remember, you may have something to learn from
this or need to improve. Some criticism can be helpful in our growth.

4. Bring an end to one-off advertising

Instead of sending mail-outs when you feel like it, build them into a larger
marketing strategy.

One-off marketing efforts often generate little return on investment and are rarely
worth the money. By creating a full-fledged marketing plan, you’ll be able to
accurately measure your ROI and identify the channels you find the most success

Some of the most cost-effective areas are email and content marketing, so if you
haven’t got a marketing plan yet, these can be great places to start.

5. Create irresistible call-to-actions

If your marketing efforts are the line, CTAs are the hook that catches your
audience and brings them in. CTAs are an integral part of any marketing strategy,
as they’re the part that actually get your prospects into your sales funnel.

CTAs come in many forms. If you’re not familiar with them, spend some time
researching them and be sure to work them into all of your marketing efforts.


Important Questions To Ask Potential Tenants

Many rental property owners and managers often struggle with vetting and
screening potential tenants.

Being unable to properly screen tenants can be a big mistake and could certainly
cause more problems instead of having a good landlord-tenant relationship.

Issues such as undeclared pets, poor payment habits, previous records of property
damage, or illicit activities can be very damaging to your rental business.

Here are some important questions that can be asked of potential tenants;

Why are you moving and when do you plan to move?

This is a straightforward question that can help sound alarms if they fail to provide
a good reason for moving or are planning to get settled in right away.

Generally, rental owners require no less than a month’s notice if a tenant wishes to
transfer or move to another place, which is why those in a hurry to move in may
have problems with a previous landlord.

Asking them for their reason in moving is to know if there have been issues with a
previous landlord such as an eviction or disagreements with neighbours or others
in the area.

How long have you rented in your current residence?

This can help you determine if the tenant is a reliable or a problematic one.
Remember that no one will generally admit to being the cause of a problem or
spat with anyone in the current residence, so make sure to check for warning
signs that could tell you whether the tenant is a good one or not.

What is your current state of employment and how much are you earning?

A person with a stable and good-paying job can reveal their level of responsibility,
both socially and financially. If they keep such information from you, there is a
great chance they are keeping something from you that you may not want to
hear or know about.

A good idea to gauge their capacity to pay is if they earn at least 2.5 times the
monthly rent which means they can afford to pay rent.

Are you amenable to a background and credit check?

If they confidently give their permission, then they have nothing to hide from you,
especially when it comes to their finances and their ability to pay rent. Since the
law requires their consent to conduct these checks, it is important that you
explain to them the reason behind the checks and if they refuse, that is an
indicator of something not favourable.

Also, check if they can provide references from their current employer or former

Have you been evicted before?

If the potential tenant answers yes make sure to ask for the reason why and do not
threaten to reject them right away. This can be a test of their honesty as there
might be extenuating circumstances that led to it.

Will you be able to make the security deposit and have your first month’s rent ready before moving in?

These are common requirements and tenants are usually aware of this. If these
are not readily available, they may not be the right ones tenants for your property.

Do you own a pet?

Regardless of whether your property allows pets or not, this helps you get an idea
if your potential tenant is a good fit and maybe a good indicator of how they can
adhere to property rules or not.

Who else will be living in the property?

As a landowner or manager, it is your right to know who will be living in the
property. This will also be a good way for you to determine if the potential tenant is
a good fit especially if your property has other tenants who may not be
comfortable with having small children or pets around.
Do you have anything you would like to know?

This will be an opportunity for you to understand their preferences as potential
clients. Remember that each tenant has their own preferences, so this might be a
good time for them to ask or inquire about the property for them to see if it suits

It is always important to know and understand who will be living in your property
and help you be confident that you may be able to avoid disagreements or
problems with your tenants in the long run.


Quick Wins For Making The Most Of An Open House

An Open House event can be one of the most  crucial make or breaks of any real estate sales process. By
making sure you maximize the opportunity from these events, you’ll be able to make the most of the
buyer market and bring in more competitive offers.

So how do you do it? We’ve prepared this article to give you the 10 quick wins you can make on your
open house events, to give you that added boost over the competition.

1. Post visually-focused content that highlights the property’s strengths prior to the listing

You could have the best property in the world, but if no-one knows it’s on the
market, you’re not going to get many viewing requests. By producing a visually-
heavy blog post prior to the viewing, you’ll give your target market a great
overview of your property’s best features.

The blog post doesn’t have to take more than 20 minutes of your time and it’s a
maintenance-free way of bringing in those leads. Make sure to cram it full of high-
resolution property pictures.

2. Boost focus with a single-property site

If you’re selling a particularly high-value property and really want to flaunt its
features, creating a single-property site might just be the option for you.
Placing a focus on a property like this is well worth your time. Not only will it allow
you to showcase the property’s best features, it’s also a great way for you to build
your brand reputation in the market.

3. Make the most of email marketing

Email marketing is well-known for being the most cost-effective marketing
method out there. By creating a weekly newsletter-style email showcasing your
latest listings and sending it out to your buyer leads, you’ll be able to get your
properties in front of a much wider audience.

You can use a real estate CRM tool, to manage your leads and email campaigns.
Send out visual snapshots of your prime listings, coupled with one or two blog
posts you’ve created, on a weekly basis.

Don’t forget to make the most of the subject line. It’s the most important part of
the whole email, so choose something that’ll grab your list’s attention.

Consider mentioning the open house and that you have properties that are immediately available.

4. Keep in touch with your buyer market on social media

With hundreds of millions of monthly active users, you can bet that your audience
is spending time on social media. By posting pictures of your top properties, with
links to the listings, you can capture any interested prospective buyers. You might
even want to consider short tour videos for Instagram.

Since these are leads that you might not already have in your database,
remember to add an email sign-up box on each of your listing pages.

5. Video your open houses to help promote your next one

There’s nothing worse than turning up at a desolate open house, with no-one but
a lonely agent stood in the corner stirring the punch bowl.

Convince your audience that your open houses are worth their time by creating
short video montages and posting them on social media.  This will work for you
both ways:

*You’ll attract prospective buyers by communicating that you have properties that
gain a lot of interest.

*You’ll also be able to show prospective sellers that you put in the effort when it
comes to open houses, so you might even get some seller leads from it, too.

6. Target local buyers for your open houses using Google
AdWords or Facebook Ads

The insane amount of data Google holds makes it a real estate agent’s dream
when it comes to targeting local buyers. Set up an Adwords campaign based on
local search terms relevant to your property and drive leads directly to your listing

AdWords is of double benefit too, because you don’t pay per ad view. Since you
only pay for each click made on your link, you can save your precious budget for
making your listing page look beautiful and leave it to do the heavy lifting.
Facebook Ads also allow you to cater who will be displayed such adverts, so you
can setup your ads to target audiences based on age, gender, location, the devices
used to access Facebook as well as pages they make like.

7. Growing your database

Open Homes or Private Inspections are a great way to add clients to your
database, so make sure you collect as much information as possible from those
people attending viewings. Your database is your future business garden, first we
must plant the seeds, which is collecting the contacts data and entering them
into your real estate CRM. Next we must water our garden, which is corresponding
with your database, through email alerts, SMS’s and informative newsletters. With
enough seeds and nurturing of our database, your business will grow.

8. Communicate with the competition

It doesn’t always have to be a hard battle against other agencies – sometimes it
can be worth working with them. Build contacts in a few local buyer’s agencies
and provide them with a schedule for your weekly open houses.
It’s in their best interests to arrange sales, too, so a bit of mutual back-scratching
could work out well for both parties.

9. Get your open house online with a virtual tour

With the constant rise in video technology you should be making the most of it.
There are several companies that now offer 3D imaging of properties, so why not
get it set up for your listings? 3D tours are an excellent way of giving your buyer
audience a taster of what they can see at the open house, as well as showing
those not attending what they’re missing. Who knows, you might even change
their minds.

10. Work with the home-staging pros to show your listing at its finest

A very small percentage of buyers make an offer after only one visit. Many will go
back to the agent after and request a second visit in private, so they can gather
more information on the property.

Getting to this point is the goal. Getting there will be a lot easier if you make the
property look stunning for when they first set foot in it.

Hire a professional home-stager to make sure your listing is cast in the best
professional light prior to sale. These stats show just how worthwhile this can be:

*32% of buyer’s agents believe that staged homes have a positive effect on the offer
price their clients propose.

*81% of prospective buyers believe that a staged home makes it easier to see
themselves in the property.

*46% of buyers are more open towards attending an open house event if the home
has been professionally-staged.

By making sure you follow these tips, you’ll be able to boost attendance to your
open house events and increase the chance of getting offers as a result.


How To Help Home Buyers Make Emotional Decisions

Buying a home can be a once-in-a-lifetime experience but it can also be a stressful
experience especially since it entails a huge amount of investment for the buyer.

Finding the right property to become a permanent home can be emotionally
charged and often takes a lot of consideration. When it comes to this, it is
important for real estate agents to make it easier for home buyers to make up their
minds and guide them to make the right decisions in buying their first- and for
some, the only home for them to live in for life.

Here are some very helpful and practical tips for real estate agents to help provide
potential buyers and clients to feel confident they made the right decision.

Discover their problems and help provide solutions

The primary reason why buyers chose you to be their real estate agent is that they
made a personal connection with you and feel you can help them find the best

Last year, 87% of home buyers counted on the help of real estate agents in helping
them through the home buying process, compared to only 67% back in 2001.
This is a critical step especially for first time home buyers since they need to rely on
an expert to help them make the right decision, which is why it is important to
probe what situation they are in or what circumstances they are going through.

As a real estate agent, it helps you understand their needs and preferences, as well
as give you a good idea about what you can provide them based on your best
possible solution to make them happy about the decision they make.

Educate and inform

Home buyers, especially those doing it for the first time, get anxious waiting for the
home buying process to be completed and could sometimes cause them to start
getting apprehensions and begin to cast doubts in the process.

This is why it is vital for the real estate agent to ensure that home buyers are always
kept in the loop. Make sure to keep them aware of the process and help educate
them so they know what to expect and what are the reasons behind it, such as
regulatory delays, time frames, or other matters that take time, if any.

Remember that your clients or buyers came to you for your expertise and
experience, which is why you need to ensure that they know what is happening
every step of the way.

Always set proper expectations

Should there be hurdles that occur along the way, make sure to inform your
clients or buyers about it. Make sure to always be transparent about the actual
condition of the property or the salient details of the home buying process.

Always be honest in your dealings with the client, no matter how emotional or
daunting the buying process may be. A study conducted by the National
Association of Realtors Research Group revealed that throughout this year,
home buyers prefer trustworthy and honest real estate agents before anything
else, which is why it is vital for real estate professionals to live up to those ideals.

Always be patient

Rushing your home buyers to make a decision could turn them off, rather than
feeling confident about their decision to purchase. Remember that buying a
house requires a substantial investment that can only be sourced from a sizable
loan, life savings, or proceeds of a high-ticket item, which people need to feel
comfortable about letting go.

Clients or buyers may ask you a lot of questions, which is natural and expected
because they count on your expertise in the matter. As mentioned before, make
every effort to inform and educate because they are counting on your help to get
them through the process without hitches and problems.

Always be reminded that the home buying process is all about the client and your
role is to help them get through it from start to finish. Your goal is to build your
brand and nurture a lasting relationship with your clients and getting them
through their emotional home-buying journey can surely put you on top of their
list as well as those with whom they share their home buying experience with.


10 Sure-Fire Ways to Grow Your Rent Roll

Whether you’re just starting out as a property manager or have a strong, well-
established portfolio of clients, you need to be continuously thinking about how
you can further increase your monthly rent roll and income.
Fortunately, there are a number of ways you can do this yourself, and it involves
being proactive with your brand building, marketing and forging strong
relationships with current and potential new clients.
Some ideas will suit certain property managers better than others, depending on
how much time, budget and whether you work alone or as part of a real estate
agency. Regardless, it’s well worth taking a look at them and deciding on which
ones work for you. Read on to find out more.

1) Continuously Research Your Target Market

Markets change, so it’s important you stay on the ball. Research the market by
looking at your existing clients and conducting basic surveys including questions
such as:

*Why did you go with us?

*How long did it take you to make a decision?

*How many other agents did you consider?

* What are the main points you consider when choosing an agent?

* Was there anything that worried you when making your choice?

2) Listen to Conversations on Social Media

LinkedIn, Facebook groups and online forums are all great places to give you
information on the landlord community. On top of this, you’ll also be presented
with an excellent platform from which to share your industry knowledge and get
your name out there as a subject authority.

3) Know Your Different Client Types

There are different types of landlords and the same marketing approach isn’t
going to work on all of them. For example, professional investors with large
portfolios will require different services from you than amateur investors will. As a

result, it’s important to understand the different types of clients you’re currently
working with or are trying to target, as it will help you to drive inbound enquiries.

4) Actively Market Your Services to the Right People

Once you understand your target market, employ strategies to attract both
tenants and new investor/landlord clients.
Produce a detailed strategy involving which channels you’ll use to target which
client types, as well as where you’ll spend your budget.

5) Publish Case Studies to Attract New Clients

Social proof is a powerful concept in marketing. By publishing case studies of
success stories you’ve had with previous clients, you’ll be able to display value to
future clients and boost your lead generation and conversion rates.

6) Design Infographics Around Your Market Statistics

Instead of handing new clients a flat case study document, convert it into a more
engaging format and supply them with an infographic containing detailed
statistics instead.
Hire a talented graphic designer and share your infographics on your social media
channels in order to show potential clients how you’ll be able to help them in the

7) Build a YouTube Following

If you’re not afraid of getting your face on camera, why not invest some time into
YouTube? Make it a place where you share property market updates and build a
following of local landlords and investors.
Once you’ve produced your videos, share the YouTube links on your various social
media channels to encourage those audiences to subscribe.


Good copy is just as important as the pictures!

While the real estate industry is reliant on visuals to attract and appeal to clients
having good quality and compelling copy is equally important in digital

Do not forget that whenever you are selling or marketing something, it is
important that you provide detailed and well-written information to support the
images of your brand, products, and services.

It is through copy that people develop trust and confidence that will determine
your authority or expertise in the industry. It is what encourages, motivates,
educates, and convinces your audience to relate and engage with the brand.

Copy and content are different

Make no mistake, copy and content are different things.
Copy is used to refer to the different types of marketing text such as blog posts,
video subtitles, or social media image captions such as those used in Instagram,
Twitter, Facebook, etc.

Content, on the other hand, is the broader term referring to all kinds of text that
provides information to establish or engage an audience. It can also refer to both
videos and images.

Simply put, a copy is an aspect of content that directs audiences to a certain
action with the use of certain action words or calls to action. It helps marketers
connect with customers to boost sales, improve brand imaging, and ensure
overall success when used and designed properly.

Here are some vital tips to create compelling copy that generates results.

Headlines and titles

A title or headline that catches people’s attention can often be enough to drive
people to read through your content.

This is particularly true and useful when you have long-form content or blog posts.
Make sure that your titles or headlines are interesting and attention-grabbing and
that it catches the interest of your readers.

Splitting content using eye-catching headings ad texts makes it more reader-
friendly or scannable enough for readers who do not want to spend a long time
reading through the entire article to the end.


Short-form versus long-form

It is important to take advantage of both types of copy to ensure that you
maximise your reach to your target audience. Long-from content includes how-to
guides, FAQ’s, e-books, and blog posts, just to name a few.

Short-from content, on the other hand, includes social media posts, brief
descriptive notes, captions, etc.

While short-form content is ideal for social media platforms, long-form content
has been found to rank higher in search engine rankings as long as the materials
are researched in-depth, properly written, and SEO optimized.

Always create unique copy

While you are encouraged to do your research for your content topics or copy
ideas, always make sure that you develop your own unique material without
simply copying and pasting materials sourced from others.

Plagiarism can be a problem and can greatly impact brand reputation, as well as
make SEO optimisation challenging. Having your unique and well-written content
and a copy will let your brand stand out from the rest.

Always double check your work for errors

There are no hard and fast rules for this, but the more thorough you are in
checking your copy and content, the more confident you are that you have not
missed out on key areas that have been mis-looked or neglected.

It will not be an issue if you double or triple-check your copy to make sure that you
are publishing material with less or zero errors on it.

You can also have someone proofread your work that will not only make work
easier for you. Not only will you be able to see what you have missed, but it can
also help you get alternative perspectives from others that could add value to your

Always remember that your goal is to always come out with a good and
compelling copy by ensuring that your work is written candidly and clearly, know
the purpose of your content and audience, add personality and humour to keep
them engaged, make sure that your copy aligns with your brand image, and never
forget to have significant calls to action.


How to get organised

One of the best ways to run any business is to get organized. Focus on priorities
instead of getting distracted and lose sight of your goals.

Here’s how you could develop your business strategy by focusing on the following
resources that you can start organizing.

Take stock of your business data

Data is important and having a coordinated and organised database system is
critical to ensuring that you are always on top of your game.
Taking advantage of automated software such as Microsoft Excel is an industry-
standard and is commonly used. However, there are premium software and
database products that provide advanced features that can be availed at a
premium charge or a subscription package. As a member of Agentnet we provide
a solution with our portal uploader, it has a superior CRM system that can be
utilised from an app and easily updated.

Organize your desk or workstation

An unkempt and disorganized desk or workstation can not only create a poor
work impression but can also be a cause of stress and anxiety. It can make you
lose focus on your work and get you distracted from getting your work done.
Maintaining a clean and organised work area will not take long, so make sure to
allot time to get it done right away and you will be able to tell the difference in
your work momentum and keep you from getting stressed.

Don’t forget your mobile office

You may not be fully aware of it, but your car is as good as your office or
workspace. More so when you are a real estate salesperson, who spends a lot of
time traveling to and from meeting a client or conducting an appraisal.

The more organised your car is, the easier and quicker it is to find what you need,
get things done, and head on to your next scheduled appointment.

With the AgentNet portal uploader you can conduct your appraisals and open
homes on the go with the downloadable app.

Organise your business systems and operations

Nowadays, going paperless is the way to go and there are quite a number of
technology solutions and resources that are available for process automation.
Using your calendar in the portal uploader will eliminate your need for a diary.

There are several options that you could choose from that can help you streamline
your business process or just specific areas that you want to automate. Examples
are resources that are designed to manage and track redundant office functions,
office supplies, client database, personnel, and human resource management,
and so much more.

Getting your affairs and business organised is the best way that you can maximise
your business’s potential to make the most of it and take advantage of its benefits.


How To Deliver an Effective Real Estate Sales Pitch

Real estate agents need to be able to pitch effectively to those who want to sell
their property. After all, it is the key to determining whether clients would agree to
a deal or not. It can be a powerful tool that can deliver a great deal of success to
the one who wields it.

However, it can also be a potentially risky tool that can set the wrong expectations,
unwarranted demands, or exaggerated promises in order to close a deal just to
get a commission.

Use sales pitches wisely to help customers get a good deal or make a wise
decision, instead of a one-sided benefit that could be damaging to one’s real
estate career.

Build rapport and connect with your potential client

It may take some time and effort to develop a strong professional relationship
with clients, but in the absence of efforts to start building rapport and opening
doors with clients are necessary to win them over.

This is why, it is essential to set-up the initial meeting with a rapport-building
interaction as you try to understand, discover, and explore pleasure and pain
points associated with the decision in taking their property to the market.

Start the rapport-building part by establishing a common ground such as a
common interest, which should ideally come naturally and not pressured by a
make-believe claim.

Open up with a dialogue

Real estate agents must avoid dazzling clients with their experience and skills that
could overshadow efforts by a potential client to get into a “question and answer”
meeting that could make them open up about their goals, motivations, and

Try to be natural with your initial conversations and not treat it like a job interview.
Asking a lot of open-ended questions and actively listening to their stories could
help you better identify their wants and needs, as well as enable you to add value
to the process.

Know your client

It is important for the real estate agent to identify the personality type of the
potential client, as it will guide you accordingly through the process.
In the real estate industry, there are generally four personality types that have
been identified, such as the conscientious corrector, the dominant driver, the
dependable supporter, and the open influencer.

For instance, if someone is authoritative, it is likely that they will respect anyone
who is especially in the real estate business. This is a key element in ensuring that
clients continue to stay engaged in the process.

Identify problems and offer solutions

Knowing the pain and pleasure points of clients in the plan to sell their property
enables the real estate agent to identify the best course of action. It is always
prudent and practical to make the effort to understand your client, which is one
thing that they will thank you for and keep you in mind for any real estate deal
they plan to undertake in the future.

Understanding your client’s needs is critical and each has their different concerns
and issues- not a one-size-fits-all solution that you can just pull out of your pocket.
For instance, asking a client about previous real estate experience and observe the
direction of their conversation, which will let you determine challenges and
opportunities that you can leverage on.

Find out their struggles, challenges, and opportunities then help identify and offer
solutions that focus on addressing it.

Take advantage of the moment

Once you have identified all your points of contention to address everything that
you have gathered from your potential client, take advantage of the situation by
making your pitch to help address the client’s needs.

This is the best time to convince the client that you are part of the process and
that you can make it work. Be ready to provide hard data and facts to help support
your stand, as well as citing case studies related to your proposal.

Managing expectations and perspectives

Make sure to take control of the flow of your discussion but avoid making
unrealistic promises to ensure the client’s confidence in your capacity and

Sellers would immediately want to settle on a price, which oftentimes can be
above the usual fair market and property values, so make sure that you manage
expectations using actual figures and data.

Always remember to point out that your valuation is not based on your personal
assessment, rather it is dictated by the market and what you can do is to help
them achieve the optimum results.

Commission rate: value versus cost

It is important to understand the difference between value and cost when it
comes to commissions. It is advised that instead of giving in to a discount on your
commission rate, it is best to help the seller understand the difference between
value and cost.

Offering your clients a better value compared to cost is a more viable proposition
that ensures optimal benefits for both parties. Real estate agents who outright
agree to a discount in the standard commission rate is an indication that they can
only compete on cost and are not capable or have the tools to provide more value.