Real Estate proposals can always be a good determining factor in closing a deal,
especially when it is created using captivating images coupled with interactive
features and a stylish format. But without compelling content, it will fail to appeal
or even attract your target audience.
A great copy means it is developed with persuasive content that will help the
audience make a major decision such as selling or buying a property with your
Here are some of the most compelling copywriting tips that will help take your
real estate proposals to the next level.
Write in plain and simple language
Using too much jargon or flowery adjectives could potentially throw off the
audience. The content could become overblown and end up not convincing the
reader to read on. Worse, it could cause more confusion.
Make sure to always keep in mind the reader. Use simple and plain English.
Structure your thoughts and ideas into one that your target readers would relate
with and understand.
Take advantage of numbers
People nowadays are more inclined to believe claims that are backed by numbers
and in the real estate industry, the greater the performance metrics and statistics,
Potential clients looking to invest in real property are more likely to look for agents
and professionals who they can count on to be reliable and trustworthy.
Keep it short, simple, and sweet
A lot of businesses and companies make the mistake that to sound credible or
professional, when in fact, it does not. Studies have shown that copy and content
that sounds too serious often seem too intimidating for people.
An effective copywriting method is for the writer to imagine talking to a friend by
making information sound simple and understandable, while at the same time
explaining ideas without patronizing the listener.
Straight to the point
Time is a precious resource which is why copywriters need to ensure that
proposals need not be time-consuming to read. In short, having less is more.
Avoid beating around the bush and instead, get straight to the point. Your
audience and listeners would love that.
Inject power words
Using power words strategically throughout your copy can greatly help trigger
emotional responses from your reader or listeners. These are powerful calls to
action that would drive your audience to take action and result in a conversion.
Power words such as “right away”, “immediately”, “unique”, “high quality”,
“superb”, “guaranteed”, etc., evokes emotional responses and persuade the
audience to take action.
Copywriters need to make sure that they focus on providing solutions to existing
problems or concerns of the market. Answering a need is what would make
people take action, especially when they are out looking for a solution to a
Always remember that when preparing content, the copywriter must always
consider the importance of reaching out and stirring the emotions of their readers
or listeners. Once these elements are met, you can be sure that you can get
optimum results out of your real estate proposals.