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Copywriting Secrets That Will Make Your Proposals Shine

Real Estate proposals can always be a good determining factor in closing a deal,
especially when it is created using captivating images coupled with interactive
features and a stylish format. But without compelling content, it will fail to appeal
or even attract your target audience.
A great copy means it is developed with persuasive content that will help the
audience make a major decision such as selling or buying a property with your
professional help.
Here are some of the most compelling copywriting tips that will help take your
real estate proposals to the next level.

Write in plain and simple language
Using too much jargon or flowery adjectives could potentially throw off the
audience. The content could become overblown and end up not convincing the
reader to read on. Worse, it could cause more confusion.
Make sure to always keep in mind the reader. Use simple and plain English.
Structure your thoughts and ideas into one that your target readers would relate
with and understand.

Take advantage of numbers
People nowadays are more inclined to believe claims that are backed by numbers
and in the real estate industry, the greater the performance metrics and statistics,
the better.
Potential clients looking to invest in real property are more likely to look for agents
and professionals who they can count on to be reliable and trustworthy.

Keep it short, simple, and sweet
A lot of businesses and companies make the mistake that to sound credible or
professional, when in fact, it does not. Studies have shown that copy and content
that sounds too serious often seem too intimidating for people.

An effective copywriting method is for the writer to imagine talking to a friend by
making information sound simple and understandable, while at the same time
explaining ideas without patronizing the listener.

Straight to the point
Time is a precious resource which is why copywriters need to ensure that
proposals need not be time-consuming to read. In short, having less is more.
Avoid beating around the bush and instead, get straight to the point. Your
audience and listeners would love that.

Inject power words
Using power words strategically throughout your copy can greatly help trigger
emotional responses from your reader or listeners. These are powerful calls to
action that would drive your audience to take action and result in a conversion.
Power words such as “right away”, “immediately”, “unique”, “high quality”,
“superb”, “guaranteed”, etc., evokes emotional responses and persuade the
audience to take action.

Provide solutions
Copywriters need to make sure that they focus on providing solutions to existing
problems or concerns of the market. Answering a need is what would make
people take action, especially when they are out looking for a solution to a
problem.

Always remember that when preparing content, the copywriter must always
consider the importance of reaching out and stirring the emotions of their readers
or listeners. Once these elements are met, you can be sure that you can get
optimum results out of your real estate proposals.

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Become a Remarkable Real Estate Agent

Providing great customer service is a primary goal in any business.

In the real estate industry, success is achievable when you are a remarkable real
estate agent.

Regardless of the challenges that the industry faces, there are a number of
enterprising and innovative agents whose dedication and persistence paid off.

But how can you be a remarkable real estate agent?

A lot of people often find such virtue as a result of sheer determination which
surprisingly, is just one of the many other virtues that make a remarkable agent
with the end goal of enjoying a steady stream of customers who would not just be
loyal patrons, but serve as your promoters, as well.

Let’s face it, remarkable agents’ equal happy customers. These agents have
understood and addressed their client’s circumstances and preferences and
provided solutions in a timely manner. Listened, actioned and communicated.
In the eyes of a happy client, the value of their interaction and experience with
their remarkable real estate agent is not just transactional, rather a worthwhile
and rewarding experience that they just cannot contain in themselves but would
make themselves proud to share and promote it to others.

A remarkable agent is one who stimulates dialogue or remarks because people
found the subject exceptional, exceeded expectations, interesting, innovative, and
excellent- this is what it means to be remarkable and one that catches people’s
attention.

Here are some attributes of a remarkable agent:

Completely understands the needs and urgency of a challenging
situation. Half-baked solutions are not appropriate, especially when a problem is
relayed by another party. A remarkable agent takes stock of the situation and gets
the information first-hand by listening, committing, and acting on the problem or
the situation.

It’s about the customer, not you. Being remarkable is always about the other
party and not yourself. It is clearly prioritizing the needs of your clients and giving
them the best solution that will address their needs.
Not about being noticed. Yes, branding and reputation are important, which is
why being remarkable is living up to the expectations and ideals of a solutions
provider and not just about lip service or one simply doing the motions.

Going the extra mile. There are instances when real estate agents need to go the
extra mile for their clients. Remember that going above and beyond their
expectations is a sure formula for success and is what makes your customers
remark about what you do what and you can achieve for them.
Going out of your comfort zones. Being remarkable means not being afraid to
push your boundaries and embrace change. It is important to constantly evolve
and one that adapts according to the call of the times. Always remember to
reinvent and reinvest in your capabilities by making every attempt to learn new
things.

Life is not always a box of chocolates. Being remarkable means able to get up
when you have stumbled or fallen down. Remember that the industry goes
through a never-ending process of ups and downs, which is why it is important
that you are able to ride the waves and never be discouraged to see it through.
Always be proactive. Make every effort to highlight successes and achievements,
regardless if it is yours or anyone from your professional network. Open up a
channel for your network to communicate and share their wins and positive
experiences, which you can then share and promote in your professional and
social media networks.

Always get moving. Always find the time to re-assess your work and performance
to see what you can do to improve any good to great. Do not be afraid to leverage
on your professional networks and contacts to help you win over your customers
that find you a remarkable real estate agent.
Always challenge the status quo and climb up the ladder of personal progress by
always taking a step ahead of your wins and successes.

 

(some information in this blog is courtesy of iDashboard blog real estate portal)

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A whole lot of uncomfortable moments….

“Life starts to happen outside your comfort zone” ….

It sure does.

Nicole and I went to a seminar for women in business last week. Fempire “The future is female”! It was of course amazing for my newly developing business brain, but I never imagined that I would take so much personally away from it.

I had a comfortable life: – I was happy enough being a wife, a mother and working to help support my family. I was safe, or I thought I was. When it came to my career, I was content. I had ‘fallen” into the hair and beauty industry and liked it well enough but I didn’t always feel good enough (even though now I know I was actually pretty good and if I had chosen to, I could have been better) I didn’t think I had more in me as I was stunted by my own thoughts and feelings about who I was and cared way too much what other people thought. So, when it all fell apart, I never imagined that my life would actually fall together.

In the last year I have had some big changes. One of these was a complete change in career. I went from hairdressing to working in an Equine Vet practice, you couldn’t pick two careers so different, but I loved working with the horse’s and I found out I was pretty good with them. In my business I had gained a little social media marketing experience and had done my own admin but working at the vet I learned so much more on a whole different scale. I had the opportunity to grow in a different way. I had gotten comfortable, I thought I was able to “hide” from any personal problems (ha what a joke) and I felt safe again. So, it was a shock when it came time to leave the vet, everything happens for a reason though and I would never have considered what I am doing now without the lessons I learned from working with them.

Now I’m uncomfortable, personally and professionally… and life is happening. I’m single and almost an empty nester. I’m working with AgentNet, hairdressing 2 days a week and working in disability to spend time with family and make ends meet.

And on top of all that for the first time in 11 yrs I’m studying again, this is really uncomfortable for me because anyone who knows me, knows how much I struggled in high school. I never really had a direction, I was always distracted and was more of a hands-on learner, I loved the creative side of it. Art was my thing but even then, I didn’t believe I was good enough. So now with the Real Estate course, my negative self-talk likes to creep in and say things like “who are you kidding, you can’t do this”, “you won’t finish it” and my biggest fear “you’ll disappoint them”. But I can’t let those thoughts win because if I do, it will be me that I’ll disappoint, and I refuse to let myself down.

So, I’m learning to pick up on my weaknesses, recognizing when I put myself down and starting to work on positive self-talk instead of negative. I’m putting strategies in place and prioritizing the most important things first. I’m making vision boards, visualizing success and surrounding myself with all the things that inspire me to be a better person. I’m choosing to be around people that I respect. I’m investing in myself and because of that I’m growing personally and professionally.

The future is looking bright so I’m getting comfortable with being uncomfortable and I’m going to let life happen.

Rachelle x

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A Newbie Point of View – becoming a Real Estate Agent

What is this life I am living now?

I’ve heard the saying “When life throws you curve balls grab a bat and swing” and I always thought it was a bit of a cliché. My whole life I’ve been a kind of lucky, with a little work most things that have come to me, have come easily. I could list the co-incidences and “meant to be” moments, this new chapter of my life is one of them and I’m excited about where it is taking me.

Who am I? Well let me introduce myself, I’m Rachelle: – a mother of three amazing children Izabella, Clayton and Logan, as with any mother everything I do, I do for them. I have done something right though because they are all smart, respectful, loving and resilient. I live on a little hill with lovely views and my favorite thing to do is watch the sunrise. I come from a very large crazy, mixed up family where I am the oldest girl. I am blessed by the people in my life and I believe my friends would describe me as a good and kind person.

When my daughter was 9, I had this grand idea that I needed to show her that you didn’t have to settle for mediocre, that a woman could make something more of herself, be “more” for herself. So, at the ripe old age of 27 I started my beauty & hairdressing career. I have run a successful small hairdressing business for about 9 years but now it’s time for change and to prove to my daughter once again that you can reinvent yourself at any age.

That’s right…. “Curve balls” I’ve had quite a few in the last year. My life changed dramatically, I’ve discovered a lot about myself, who I want to be and where I want to go. So now I’m grabbing my opportunities and moving into a new career, one I didn’t dream would happen, but it comes from one of those “meant to be” moments and I could not ignore it.

So, what is this life I am living now? I’m lucky enough to be working with Andrew and Nicole, the founders of AgentNet, to help develop and build an innovative new real estate business. I am also studying to become an Estate Agent, I’m learning something completely new to me and discovering an interest I didn’t know I had.

I’m 41, a mum, working 3 jobs in completely different fields and back studying, to say I’m busy is an understatement but that is whole other story……

Rachelle x