The real estate industry relies heavily on the strength of professional relationships to win customers.
These relationships can do a lot to boost your real estate business, especially since it is anchored on trust and confidence.
Becoming a valuable and sought-after agent will not happen overnight.
It requires time to gain trusted relationships with clients and other industry professionals, once this happens you will gain more leads.
Grow a network
The moment you realise you can always be outdone, you will aspire to become better at your craft. This means you are ready to accept help from people and understand this will help you succeed in your career. Remember no man is an island.
Ideally, your network should comprise of reliable and trustworthy mortgage brokers, landscapers, contractors, photographers, pest & building inspectors, and every other professional aspect of real estate intelligence and homeownership.
Don’t be afraid to reach out and engage your network by referring customers to their networks and you, in turn, ask for referrals from their end.
You can also propose to add value to your relationships by asking if they are willing to provide offers or discounts to your referrals, which could also be a good way to promote and make their services or products more attractive to your networks.
Communication is key
Communication is essential in creating and preserving your professional relationships.
Being able to master the art of communication means you need to be aware of the subtleties of human emotions and using it to convey messages to your target audience.
A key element in communicating is listening, which is critical in establishing trust with clients in the long-term. It is important to know what their wants and needs are, as well as understanding and attending to their requests.
It is better to listen, to understand, and take action, rather than you doing all the talking and lose customers in the process.
Be the industry expert
If you have excellent writing skills then you are ahead of the game and will communicate well with your audience through your website and social media pages.
However, if writing is not your forte, you should consider hiring a reliable, creative writer to help you create real estate articles for your blogs, social media pages or even have it published in your local newspaper.
Trending topics such as how-to tips, market updates, practical home ideas are one of the best means to portray your persona as an authority on real estate topics.
Be mindful not to be too carried away and give out all your trade secrets! Always provide some actionable and practical advice and save some knowledge to share face to face with your clients.
Podcasts are also an excellent format to grow your audience and become the local industry guru.
Make sure that you continue to nurture your network of journalists, area professionals, customers, service providers, suppliers, etc.
It can be as simple as sending out a “Hi, how are you doing?” email or a quick phone call. You can also send out holiday or birthday cards just to reassure them of your friendship and availability. Always reach out with a note, text, phone call or card to say thank you if you have received a referral due to their recommendation.
Have a business plan
Always make sure to have a goal to focus on and ensure there is always a plan to get there.
Leaving everything to chance is not a good way to run a business.
Have a mission and use your planned goals as a guide to achieve it. Consider your strengths and weaknesses and factor them into your performance and long-term targets.
Don’t be afraid to revisit your business plan and make adjustments along the way.
Establish your unique brand
Creating your own brand is a vital component of your mission and goals if you want to become a beloved and respectable agent.
Create something unique to you, easily recognizable and stands out.
Keep it simple and remember with Agentnet you must co-brand.
Your brand is what is going to set you apart from your competition and one that will help you establish recognition from your professional network.
Create a strong and continual online presence
The more visible you are online, the more people will be able to recognise and acknowledge your expertise in the real estate business.
Do not be afraid to embrace technology and take advantage of it to help boost your presence online and see the positive impacts it will have on your network and business.
Facebook, LinkedIn, Instagram and Twitter just to name a few all have functions that will allow short videos, images and written content. Do some research on your competition and follow their page, take note of their content and how much response they receive and followers. Follow suit and be yourself!
Take time to also give social media a good amount of attention. If you are not sure about handling your social media campaigns, try to hire some help from social media professionals who can help boost your presence and professional expertise online.
Remember to have a plan of action, surround yourself with the best professionals in the businesses, establish your unique brand, and take advantage of your online presence to build your reputation as an expert in the industry.
(some information in this blog is courtesy of idashboard blog real estate portal)